Taasinge Elementer A/S er Danmarks førende producent af præfabrikerede tag- og facadeelementer. Virksomheden har de seneste år igangsat en digitalisering som led i at arbejde mere datadrevet. Første skridt blev et Microsoft Dynamics 365-baseret CRM fra JDM A/S.
Som en del af Julemærkefondens digitaliseringsstrategi havde de et ønske om at opgradere deres CRM-system. Systemet skulle hjælpe med at håndtere og effektivisere en række forskellige administrative opgaver, herunder ansøgningsprocessen om at få plads til et barn på et af Julemærkehjemmene, og det førte i slutningen af 2019 til, at fonden kom i kontakt med JDM.
Virksomheden havde tidligere investeret i en CRM-løsning, der håndterede salgskanaler og kundeforhold. CRM-systemet blev for år tilbage udviklet af JDM, og det var derfor nærliggende at tilføje en udbygning på denne løsning i form af en portal.
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